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GTM @ Workflows.io - Task

You've been shortlisted for a GTM/RevOps role at Workflows.io. What's next?
Complete this take-home task to showcase your skills and help us understand how you'd be executing content tasks as a Workflows' team member.

Your task:

Time Needed: 3 hours

Part 1: Outbound Campaign

Objective: Create a Clay table for an email outbound campaign targeting sales leaders at Series A SaaS companies. Map out your campaign strategy in a Miro board and include your email copy (2 step sequence)

Note: Sign-up for a free Clay account using this link: https://clay.com/?via=workflows
Value Proposition to pitch: Personalized outbound campaigns at scale by Workflows.io
Requirements:
1. Strategy Explanation (Miro)
2. Target Account List Building (Clay)
3. Contact Sourcing (Clay)
4. Personalization Inputs (Clay)
5. Email Copy (GDoc)
Part 2: Strategic Thinking Question
Scenario: Right now, Workflows.io has 2 sales team members and you've just built an outbound campaign to give them more leads.
Question: What would you do to make sure that they maximize conversions?
Requirements 1. Write your answer - no ChatGPT, we want YOUR thinking (GDoc)
2. Be specific and tactical

Structure of delivery

Record a Loom video explaining your approach and the logic behind your outbound campaign. (Note: We recognize that Clay is an advanced tool. We don't expect perfection, but we'd like to see your best effort.)

Submission:

Deadline: 24 hours after receiving the task
How to submit:
1. Create a GDoc page using the structure above
2. Share the GDoc link here

Name

GDoc link