Write your value proposition in 50 characters or less. You can give us several variations, especially if you have different offerings.
Explain the problems you solve in bullet points. Mention the problems and the root causes of them.
Describe the most noteworthy features of your solution.
Describe business outcomes (not features), and include metrics where possible.
Why should companies choose you over other options.
What are the consequences for your prospects by not solving the problems.
List the domains of your main competitors and briefly explain your main differentiators.
